Senior Advertising Strategy Advisor; Bilingual

Senior Advertising Strategy Advisor (bilingual) (English version below)

EDealer is a website and software provider for the automotive industry. Our mission is simple: ensure that car dealerships make good deals and manage their inventory. Committed to creating exceptional learning experiences for our clients, we are a passionate group of principled leaders who love to learn, grow and make a difference.

Today, we are focusing on merchandising automation and vehicle optimization. In line with our long-term goals, our objective is to reduce the time dealerships need to reach the maximum number of customers with inventory that is always accurate and well merchandised.

The Senior Advisor acts as the "chief consultant." You convert raw data and analyses into growth stories for our clients. You are not on the advertising platform building campaigns or requesting creative work; you are in front of the camera or in the meeting room, presenting the next account overhaul or budget increase, and ensuring our clients feel heard and understood.

We offer a competitive salary ($62,000 to $70,000); a competitive commission plan; paid vacation; participation in our benefits programs, RRSP contributions and life insurance; continuous learning; an incredible culture; and much more!

Schedule: Monday to Friday

What you will do

• Strategic consulting. You will lead high-level strategy sessions for individual clients or small groups, focusing on long-term return on investment and business impact.
• Proposal design. Working with the advertising operations manager, you will design and write compelling proposals for new client presentations, budget increases and account revivals. You will proactively analyze your client portfolio to identify campaign improvement opportunities (monthly or quarterly), with the goal of increasing conversions and advertising spend while reducing complexity and manual interventions.
• Idea generation and vision. You will be responsible for analyzing performance data to understand the "why" behind the numbers, providing performance managers and non-technical sales representatives with the explanations needed to maintain client trust and relationships.
• Solution architecture. You will work with the client and other account representatives to define and promote blended marketing strategies and creative direction, then pass execution briefs to the advertising operations coordinator and the senior advertising operations specialist to finalize the changes.

What you will need

• Experience: More than 4 years of experience in digital advertising strategy, with a proven track record of increasing account revenue.
• Communication: Excellent presentation skills, with the ability to explain "PMax" or "attribution modelling" to a dealer who simply wants to sell more cars.
• Digital culture: In-depth understanding and mastery of Google Ads, Meta Ads Manager, GTM and GA4, without necessarily being the day-to-day operator.
• Speaking (and writing) English and French fluently: This is not a position where Google Translate or a simple mention of the type "…