Communications and Marketing Coordinator

MAIN MANDATE

Reporting to the Department of Development and Outreach, the Communications and Marketing Coordination makes the offering of Relais Plein Air clear, appealing, accessible and easy to find in order to support attendance, registrations, bookings and sales. It translates development priorities and programming into communication plans, campaigns, content and promotional tools; ensures the website is kept up to date, manages social media, newsletters, advertising, media relations and brand image consistency. It ensures that essential information is understandable, easy to locate and consistent across channels, including access conditions, prerequisites, terms and confirmed accessibility information.

MAIN RESPONSIBILITIES

• Develop creative ideas and content to highlight the mission, programming, activities and events of Relais Plein Air.
• Write, adapt, schedule and distribute content across various platforms: social media, newsletter, website and promotional tools.
• Take the lead on graphic creation, including the design and adaptation of visuals using Canva.
• Create photo and video content in the field, including Reels and short videos for social media.
• Manage day-to-day social media and monitor messages and comments.
• Update the website, Google pages and the various communication tools.
• Act as the resource person for digital tools related to communications and programming, including Shopify and Cowlander.
• Receive, organize and prioritize communication requests from the various sectors and ensure necessary follow-up.
• Collaborate with teams to promote their activities and ensure a consistent brand image.
• Monitor trends and propose new ways to make the organization shine.

KEY SKILLS

• Creativity and the ability to propose new ideas.
• Excellent writing skills and the ability to adapt tone according to audiences and platforms.
• Very good knowledge of social media, particularly Instagram and Facebook.
• Ability to create short, dynamic video content for social media.
• Ability to manage multiple requests simultaneously and meet deadlines.
• Ability to manage the website (Shopify) and serve as its resource person
• Autonomy, resourcefulness and ability to take initiative.
• Attention to detail and commitment to quality.

Assets

• Knowledge of Shopify and Cowlander.
• Knowledge of video editing tools.
• Knowledge of photography or video capture.
• Experience in the outdoor, tourism, recreation, culture or community sectors.
• Bilingual French-English skills.
• Event experience.

DESIRED PROFILE

• Training in communications, marketing, content creation, graphic design or a related field.
• Relevant experience in digital communications and content creation.
• Experience in social media management.
• Practical experience in graphic creation with Canva.
• Experience creating and editing short videos for social media.
• Versatile profile combining creativity, organization and efficiency.
• Comfortable working in an environment where priorities can change quickly.
• Interest in the outdoor sector

Pay: From $23.00 per hour

Expected hours: 32.0 – 36.0 per week

Benefits

• Casual dress
• Discounted or free food
• Flexible schedule
• On-site parking
• Store discount